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6-10 July 2005 Monte Verità, Switzerland
"With the epidemic of chronic diseases caused by habitual
unhealthy behaviors, tailoring health messages - individualizing
health information on the large scale - has demonstrated great
potential to meet each person’s unique needs.
The conference will assess theoretical and practical concerns
by examining the content, structure, delivery and evaluation of
tailored health messages from an interdisciplinary perspective.
Traditional perspectives on the subject from the behavioral sciences
will be contrasted with approaches from the humanities and professional
experience, including those of physicians, health care providers
and media-experts. The goal is to develop a set of strategic maneuvers
for guiding the efficient production of effective tailored health
messages."
With support of:
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